Tell a Whopper Get a Whopper
D&AD New Blood 2019 Entry
Problem: Younger generations do not have the same love for the Whopper as their older counterparts. In fact, they think the Whopper is crap, and that Burger King isn’t honest about its ingredients.
Solution: Expose people’s biggest lies in exchange for an honest-to-goodness flame-grilled Whopper. Because it’s hard to find this kind of honesty anywhere else.
Copywriter: Sophie Knochenhauer
Art Director: Edan Michener
